Further accelerate the construction of new connecting road from the airport to Likupang so as to shorten the distance and travel time and also set up tourist information center for tourists. The research concludes that Likupang tourism area development strategy can be done by maintaining panorama and sustainability of beach and Marine Park and also trying to complete infrastructure facilities especially the availability of electricity, water and internet network. The result of research shows that the development strategy of Likupang tourism area based on SWOT analysis result lies in position of Quadrant I which is located between external opportunity and internal strength where the result of analysis obtained by total score of IFAS (Internal Strategic Factor Summary Analysis) is 3,498 and EFAS (External Strategic Factor Summary Analysis) is 3,854. Data were analyzed using SWOT analysis and Development Strategy.
While secondary data collected from various agencies, among others, Central Bureau of Statistics and North Minahasa District Office. The discussion was conducted by conducting Focus Group Discussion (FGD) Activities. Both Susenas and Sakernas are nationally representative surveys conducted by BPS (Biro Pusat Statistik/Central Bureau of Statistics) and used by the. The interview was based on the questionnaire. Primary data were collected through interviews, observations and discussions and documentation. Badan Pusat Statistik Kabupaten Tegal (BPS-Statistics of Tegal Regency) Jl Ade Irma Suryani No 1 Slawi Tegal, Telp (0283) 4561190, Faks (0283) 4561190, EMail : bps3328bps.go. The data collections in this research are primary and secondary data. Selection of sample research used purposive sampling method.
The type of this research is descriptive qualitative. This study aims to evaluate the condition of tourist areas in Likupang, to know the internal factors and external factors Likupang tourist location development and its strategies of development.
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